AMP copy & social


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By alicemaypurkiss, Nov 11 2016 05:47PM

It's just over 5 months since I stuck it to the man, let go of all employment ties and went freelance. It's been quite a learning curve, terrifying at times, overwhelming at times, but mostly I've loved working for myself, being in control of my own destiny, and mostly, getting to work on such a wide variety of accounts and with some brilliant clients. No two days are ever the same - whether it's down to what I'm working on, or simply where I'm working from, the range of projects I'm spending time on every day appeals to my multi-tasking nature.

I decided to go freelance for many, many reasons, but the primary reason was that I was keen to take some control back of my life. Having been diagnosed with breast cancer aged 26, I'd been pushed from pillar to post during treatment. Every decision was made for me. Every single thing I did for a period of 10 months was primarily about getting better, beating the cancer and getting to a position where I could get on with my life. I quickly learned that life never quite goes back to where you expect it to after a cancer diagnosis but I decided that one thing I could take control of, was my career.

I blogged about how having cancer was like having the toughest job of my life and I didn't want to return to a role where I had no control over what I was doing on a day to day basis. I had experienced that in the biggest way possible with my treatment. Some people believe that being a freelancer means you don't have a boss - and I'm inclined to disagree. Not only do I have bosses in the form of my clients, I read something today that said my bills are my boss, and that's so true. My mortgage. My heating bill. My grocery bill. So my decision to go freelance wasn't based on the idea that I didn't want to go back to a role where I was being told what to do by someone else, I wanted to be in a position where I could decide what I was taking on, when I was taking it on and make the decisions that affect me every day. I wanted to work on things I'm passionate about and excited by. Every time I take on a new client, I'm enthusiastic about the challenges they pose, engaged with what they're doing and I'm really driven to work to the very finest of my ability - because it is my name on the line now.

A huge part of taking back control meant being able to do what I want to do, when I want to do it too. Though it's getting better every day, the cancer treatment that saved my life has lasting impacts on how I live now. I need to look after myself better than ever, and working for myself means I can do that.

I can take a walk with my new pal Bertie whenever I feel like it. If I feel rotten, I can work from my bed and clock off at noon when things are done. If I feel great, I can do a full day of stuff, meaning I can take a day off midweek next week. I want to be able to volunteer my time to causes that matter to me, like walking in the Breast Cancer Care Fashion show and delivering talks on behalf of CoppaFeel! to young people in schools and colleges around London without having to worry about taking leave.

The flexibility of being a freelancer is what made it the most obvious choice for me after treatment.

I know people often say it when they've lived through a serious illness or been faced with their mortality when they least expected it, but my priorities and parameters have changed since my diagnosis. I'm now more passionate than ever about doing work I'm passionate about. I want to work hard for my clients because I want them to achieve great things. Cancer hasn't made me a better person, nor has it revealed to me exactly what I want to do with my life, but it's given me a bit of clarity that I am incredibly grateful for.

I've always been a person who believes in the work to live mentality, but for the first time in my life, I'm in a position where I am in the driving seat of my career and of my life. I can make a success of this and it comes down only to me. But equally, now I've had notice of how volatile life is, I have to concentrate on making a success of living. That comes down to me, and me alone, too.

If you've got a brand that needs some social media love, some copy that needs some new life breathing into it, if you're looking for the right words to get your message across, or if you're looking for help with content marketing, get in touch. I'd love to hear from you. I'm available for briefs of all shapes and sizes.

By alicemaypurkiss, May 23 2016 01:44PM

The world of social media can be overwhelming if you've only just started dipping your feet into it, but it can also be an invaluable resource for large and small businesses alike.

Though it's seen by some as the latest marketing buzzword, it's clear that social media does a lot for brands, with recent research revealing that Twitter users now trust online influencers more than their friends. This alone shows the power that social media and online influencers hold, but what can it offer you? Well, quite a lot really...

1. Increased brand awareness. Social media channels are such an easy way to get your brand in front of more faces. The more people who see your content, the more likely they are to remember your brand and engage with whatever you're providing.

2. Increased traffic. This one's pretty obvious, but the more you share content that links to your website, the more likely you are to drive traffic, which means you're more likely to encounter a higher conversion rate. Take care though - there's a fine balance between posting too many links and being beaten by social media algorithms and posting just enough to drive traffic and engage your audiences without overwhelming them.

3. Brand loyalty. Think about one of the brands you follow on social media. You've taken the effort to like them on Facebook or follow them on Twitter, proving that you have a genuine interest in what they're doing, selling or offering. Brands who engage with their audiences on social media naturally have better brand loyalty as they connect on a more personal level. A report from Texas Tech in 2013 explained "a strategic and open social media plan could prove influential in morphing consumers into being brand loyal."

4. Better SEO. Everyone knows SEO is important for appearing high in search results but it's not enough to just optimise title tags, add meta descriptions and regularly update your blog to improve your SEO these days. Google (and other search engines) also calculates rankings based on social media activities, so an active presence across social media platforms can help you perform better in online searches.

5. Better user experience. In marketing, content is king and social media provides a great opportunity to enrich your audience's customer experience. Every time you interact with one of your customers on a social channel, be it in the form of a timely and relevant update, or responding quickly and efficiently to a query online, it's a real chance to show what your brand is really about.

All of that sounds pretty good right?

So where do you begin? Which platforms are best for you? Well, that's a whole other blog post!

If you need help with your social media strategy, execution or day to day management, give me a shout. You can find me at AMP Copy & Social

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